MillerCoors hired Property Consulting Group (PCG) to launch the Miller High Life Professional Baseball Player Legends Program.  PCG worked with on MillerCoors’ behalf to secure legendary baseball players to participate in more than 64 events across the country.  These events are designed in an effort to help drive incremental sales volume, retail feature and display activity and consumer loyalty through a multifaceted marketing platform with retailers, on-premise accounts and distributors.

This program is meant to celebrate the “High Life” and will feature player autograph signings, in-store appearances, media segments and other program related elements.  Property Consulting Group will make a charitable contribution to the Professional Baseball Scouts Foundation on behalf of Miller High Life and the participating baseball legends at the conclusion of the program.  The Professional Baseball Scouts Foundation (PBSF) provides support to professional baseball scouts who have fallen on hard times due to job loss, illness, retirement or other financial setbacks.

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